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Plan, pitch & sell your book
Welcome module: learn to plan, pitch & sell your book
Welcome Module: Make your book irresistible - Video 1 & Task W1` (2:56)
Welcome Module: Precious time - Video 2 & Task W2 (4:33)
Welcome Module: The 7 steps & how they help you & your readers - Video 3 (3:53)
Welcome Module: Using the 7 Steps as a Book Idea Builder - Video 4 PLUS Book Idea Builder download (3:32)
1. The Title
Title Module: The art of the ooh - Video 1 & task T1 (5:28)
Title Module: Titles in the spotlight - Video 2 & task T2 (9:08)
Titles Takeaway
BONUS: Use Emsight to make your title irresistible by answering reader needs - Presentation
BONUS: Brilliant Book Titles cheat sheet
2: The Hook
Hook Module: Story questions for fiction & narrative non-fiction - Video 1 & task H1A (9:02)
Hook Module: Non-fiction needs & solutions - Video 2 & task H1B (6:03)
Definitions: Hooks, blurbs & other publishing buzzwords
Hook Module: Task H2A - Finding your hooks for Fiction & Narrative non-fiction
Hook Module: Task H2B - Finding your hooks for General non-fiction
Hook Takeaway
3. Approach - story, content, style
Approach Module: Story, content & style - Video 1 & Optional task A1A or A1B (8:12)
Approach Module: Get to the heart of your story & Task A2A
Approach Module: What your non-fiction book offers & Task A2B
Approach Takeaway
BONUS: Your Cheat Sheet Downloads for Fiction & Non-fiction summaries
4. Benefit - understand the reader's journey
Benefit Module: What is in it for me? & Video 1 (9:05)
Benefit Module: In the reader's own words & Task B1: Research the benefits
Benefit Module: Uncover your benefits - Fiction & non-fiction Tasks B2A & B2B
Benefits Takeaway
BONUS: Down with big data - the power of Emotional Insight - 40-minute in-depth presentation
5. Competition: the proof your book is needed
Competition Module: Your book & the market Video 1 (3:01)
Competition Module: The ups & downs of writing to market Video 2 (11:07)
Competition Module: prove your book's potential & Task C1
Competition takeaway
6. Bio and Brand - the person behind the book
Bio Module: Your life, your story & Video 1 (6:19)
Bio Module: Intrigue & inspire + Task 1
Bio Module: Is your life part of the hook? + Task 2
Bio Takeaway
7. Perfect & Pitch
Perfect and Pitch - Three options for using your discoveries (1:23)
Perfect and Pitch Option 1 - The pitch or query email (3:23)
How NOT to pitch: the quick guide
Perfect and Pitch Task 1 - query & pitch email
Pitch and Perfect Option 2 - The book description (1:46)
Pitch & Perfect Task 2 - the perfect book description
Perfect & Pitch Option 3 - The Book Ideas Builder (3:24)
BONUS Real query letters, treatments & synopses
Perfect & Pitch - Final thoughts & next step (1:14)
Pitch and Perfect Option 2 - The book description
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