Welcome module: learn to plan, pitch & sell your book
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Welcome Module: Make your book irresistible - Video 1 & Task W1` (2:56)
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Welcome Module: Precious time - Video 2 & Task W2 (4:33)
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Welcome Module: The 7 steps & how they help you & your readers - Video 3 (3:53)
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Welcome Module: Using the 7 Steps as a Book Idea Builder - Video 4 PLUS Book Idea Builder download (3:32)
1. The Title
2: The Hook
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Hook Module: Story questions for fiction & narrative non-fiction - Video 1 & task H1A (9:02)
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Hook Module: Non-fiction needs & solutions - Video 2 & task H1B (6:03)
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Definitions: Hooks, blurbs & other publishing buzzwords
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Hook Module: Task H2A - Finding your hooks for Fiction & Narrative non-fiction
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Hook Module: Task H2B - Finding your hooks for General non-fiction
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Hook Takeaway
3. Approach - story, content, style
4. Benefit - understand the reader's journey
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Benefit Module: What is in it for me? & Video 1 (9:05)
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Benefit Module: In the reader's own words & Task B1: Research the benefits
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Benefit Module: Uncover your benefits - Fiction & non-fiction Tasks B2A & B2B
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Benefits Takeaway
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BONUS: Down with big data - the power of Emotional Insight - 40-minute in-depth presentation
5. Competition: the proof your book is needed
6. Bio and Brand - the person behind the book
7. Perfect & Pitch
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Perfect and Pitch - Three options for using your discoveries (1:23)
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Perfect and Pitch Option 1 - The pitch or query email (3:23)
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How NOT to pitch: the quick guide
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Perfect and Pitch Task 1 - query & pitch email
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Pitch and Perfect Option 2 - The book description (1:46)
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Pitch & Perfect Task 2 - the perfect book description
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Perfect & Pitch Option 3 - The Book Ideas Builder (3:24)
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BONUS Real query letters, treatments & synopses
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Perfect & Pitch - Final thoughts & next step (1:14)
