Plan, pitch & sell your book
7 steps to discover what makes your work unique & how to make it irresistible to agents, publishers & readers.
Watch Promo
Have you written an amazing novel or non-fiction book, but are being rejected by agents and publishers who never even ask for the chance to read your work?
Or maybe you’ve decided to go indie and publish your book yourself – but readers either aren’t buying your book, or you’re attracting the wrong ones who go on to leave unfair reviews?
Perhaps you’re right at the start: gripped by an exciting new book idea but with no detailed thoughts about where the story might go, or what your non-fiction project offers?
Plan, Pitch & Sell your Book will change all that.
In seven enjoyable, inspiring steps, you’ll learn how to attract an audience and overcome rejection by identifying what is unique and irresistible about your work. It’ll help you to hone your story or concept – without losing the excitement. And it’s suitable whether you’re starting your first book OR you're an experienced writer.
This course equips you with the skills to make writing pitches, cover copy and treatments easy and rewarding. What’s more, it also frees you up at the very start of your creative process, as you tap into what your reader really wants – and how you can give it to them. I call this emsight – emotional insight – and it's a game-changer.
This is NOT about the hard sell. It's about making deep connections between you, your stories and your readers.
It also includes my Book Idea Builder - a powerful tool to enable you to develop new ideas for fiction and non-fiction.
I’ll take you through 7 steps in a series of videos, presentations, cheat sheets and exercises. The techniques come from TV, journalism, social media, publishing and business.
After the course, you’ll have:
- A deep, clear understanding of your work and what stands out about your writing – and how to attract your readers – and industry professionals;
- A brilliant and enticing title, pitch and book description;
- A compelling bio;
- A brilliant pitch letter for agents and publishers AND/OR
- Compelling book descriptions to convert browsers to readers;
- A Book Ideas Builder to help you plan and write your NEXT book.
The course includes:
- 8 modules of videos, downloadable worksheets, cheat sheets, pitch & sales copy ‘recipe’ sheets, presentations and more;
- Unlimited access for 2 years – all downloads yours to keep;
- Priority access to a special offer on consultancy with me after you complete the course.
It's time to go from rejection to success! The classroom and Facebook group are now open for business!
PS: want to try out the materials? You can download the 4-page Titles Cheat Sheet here.
Your Instructor
I’ve sold a million books – I’ve published 17 novels and non-fiction books internationally, which have been translated into over 20 languages. I’ve also worked in magazines, newspapers, TV and radio. I’ve developed countless new programme ideas and formats for the BBC and even written their in-house guide to ideas and pitching – and taught writers, publishers and even Chinese TV companies to do the same. I love the ideas process and I want you to feel the same way!
Course Curriculum
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StartWelcome Module: Make your book irresistible - Video 1 & Task W1` (2:56)
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StartWelcome Module: Precious time - Video 2 & Task W2 (4:33)
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StartWelcome Module: The 7 steps & how they help you & your readers - Video 3 (3:53)
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StartWelcome Module: Using the 7 Steps as a Book Idea Builder - Video 4 PLUS Book Idea Builder download (3:32)
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StartTitle Module: The art of the ooh - Video 1 & task T1 (5:28)
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StartTitle Module: Titles in the spotlight - Video 2 & task T2 (9:08)
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StartTitles Takeaway
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StartBONUS: Use Emsight to make your title irresistible by answering reader needs - Presentation
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PreviewBONUS: Brilliant Book Titles cheat sheet
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PreviewHook Module: Story questions for fiction & narrative non-fiction - Video 1 & task H1A (9:02)
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StartHook Module: Non-fiction needs & solutions - Video 2 & task H1B (6:03)
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StartDefinitions: Hooks, blurbs & other publishing buzzwords
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StartHook Module: Task H2A - Finding your hooks for Fiction & Narrative non-fiction
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StartHook Module: Task H2B - Finding your hooks for General non-fiction
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StartHook Takeaway